Don't Lose 60% of Traffic to Migration Mistakes

The #1 Cause of Traffic Loss During Migrations

Improperly configured 301 redirects destroy search rankings overnight. When dev teams miss deep links, chain redirects incorrectly, or strip UTM parameters, organic traffic can drop 60% in a single week. RedirHub ensures your permanent redirects preserve link equity, maintain campaign attribution, and keep visitors flowing to the right destinations.

Why 301 Redirects Matter for SEO

A 301 redirect is a permanent server-side redirect that tells search engines a page has permanently moved. Unlike 302 temporary redirects, 301s transfer 90-99% of link equity (ranking power) to the new URL—preserving years of SEO investment during migrations, rebranding, and URL structure changes.

Enterprise 301 Redirect Management

• Bulk CSV import: Upload 10,000+ redirect mappings in seconds with zero errors
• Redirect chain detection: Automatically identify and warn about chained redirects that harm SEO
• UTM parameter preservation: Maintain campaign attribution across redirects—never lose tracking data
• 404 monitoring dashboard: Real-time alerts when high-value backlinks break or redirect improperly
• Path and query string forwarding: Preserve deep links and dynamic parameters during migrations
• Instant global propagation: Redirects work worldwide within 5-15 minutes—no 24-48 hour DNS delays

Critical Use Cases for 301 Redirects

• Website migrations: Move from old CMS to new platform without losing rankings
• Domain rebranding: Redirect old brand domain to new brand while preserving link authority
• URL structure changes: Update permalink patterns without breaking indexed pages
• HTTPS migrations: Redirect all HTTP traffic to HTTPS to meet Google's security requirements
• Content consolidation: Merge duplicate or thin content pages to strengthen domain authority
• Fixing broken backlinks: Recover lost link equity from high-authority external links

SEO Agency Success Story

"We migrated a client's e-commerce site from Magento to Shopify. The dev team thought they mapped everything, but we discovered 3,000 product URLs were 404ing—including pages with valuable backlinks from industry publications. Using RedirHub's 404 monitoring, we caught the broken links within hours, uploaded a corrected CSV mapping, and recovered the traffic. Organic revenue only dipped 8% during migration instead of the predicted 40%."

Common 301 Redirect Mistakes to Avoid

• Redirect chains (A → B → C): Search engines may stop following after 3-5 hops, losing link equity
• Redirecting to homepage: Sending all old URLs to / instead of matching relevant new pages
• Using 302 instead of 301: Temporary redirects don't pass link equity—rankings never recover
• Stripping query strings: Losing UTM parameters means broken campaign attribution and analytics
• No 404 monitoring: Missing broken high-value backlinks for weeks until traffic drops are noticed

RedirHub automatically detects and prevents these errors, ensuring your 301 redirects preserve maximum SEO value.